You Can't Miss...Design Cliches

This week on Smashing Magazine I wasn't interested on many of their posts...so I went back a couple of weeks to a post about cliches in our designs. I can see where they're coming from because we all know what already works -- and so, we turn them into cliches for having been so overused. But I have to say -- sometimes the old cliches make perfect sense when it comes to design, because it draws a reader into something that is familiar to them.